Money Matters

So... how many zeroes was that?

They're going through a rather long checklist at a meeting before brunch. Tick-marks on most items.

Astronomical numbers are exchanged. Numbers with ‘rupees’ attached to them. Everybody wants some. Advances, deposits... shagun!

“Everything is in place,” says Sheriff. “Now we need to put the money where the mouth is.”

It’s a big mouth to feed.

There are sky-high plans in motion. But it’s still a baby festival. There are no big sponsors. It’s not easy to pull sponsors to a debut festival unless you have corporate clout behind you. Besides, music festivals have turned into a business. There’s more than one happening every month on an average.

And then there’s Ragasthan, which is not really a music festival.

Batman says that music is only 25% of the festival. That doesn’t make it any easier for sponsors. There’s no template, and therefore no proven record of success for this kind of thing in India.

Few people take chances on a dream. Those who do, share the dream.

Others ask for obscene amounts of money for it. They call it a security deposit.

Not too secure, these kinds of people.